Who Owns the Aisle · Story Field Guide № 010

              
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Clockwise from top: {{ orderNote }} Hover a cell to see its brands · click to open the company Zoom: +/− or ⌘/Ctrl + scroll · Pan: drag or arrow keys

Colour: The Zone’s Main Category · Shade: Brands Per Zone (1–2, 3–5, 6–9, 10+) Click an aisle to list its brands by micro category

              
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Wedges sized by number of brands Hover a logo to identify it · click to open its owner

Drag to rotate · Shift/right-drag to pan · Scroll or pinch to zoom Click a category label to focus · click a brand or company to open it

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No brand or company matches “{{ query }}” in this view.

            {{ listHead }}FY2025 Revenue · USD
          

Orig. 11

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Revenue · USD {{ d.rev }} {{ d.revPer }}

Brands Listed {{ d.count }} {{ d.catCount }}

US Revenue {{ d.us }} {{ d.usBasis }}

Revenue: {{ d.revNote }} Source

US Category Share Evidence

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Recent Ownership Changes

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Shelf: {{ b.shelf }}

{{ b.sales }}US Retail Sales

{{ b.perfNote }} Source

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Ownership Changes, 2023–2026